On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (…) The rationale behind the deal is to help ShowHeroes Group bring its solution to the US and Latin American markets.
ShowHeroes has semantic targeting technology that helps publishers sell unused inventory by identifying the concepts and sentiment of connected TV (CTV) content
Article by Alyssa Boyle: https://www.adexchanger.com/digital-tv/showheroes-buys-smartclip-to-bring-contextual-first-tech-to-us-and-latam-markets/
More about the news:
- https://tekdeeps.com/major-acquisition-for-showheroes-emerce/
- https://www.adzine.de/2022/02/showheroes-group-schluckt-smartclip-latam-und-expandiert-nach-uebersee/
- https://aithority.com/technology/native-and-programmatic-advertising/showheroes-group-continues-its-global-expansion-launching-in-the-us-and-acquiring-smartclip-latam/
