Over the past decade, programmatic advertising has provided marketers with the opportunity to access highly efficient, measurable, and scalable advertising opportunities for web and mobile app consumers. As television now digitizes, our industry is presented with a great opportunity: to bring the benefits of programmatic ads to the most immersive content and advertising medium. But we can’t get there with a compromised supply chain.
By Rob Hazan
Read more: https://iabtechlab.com/blog/public-release-ads-cert-securing-ctv-supply-chain/
