The AVOD service of the ViacomCBS will lunch in Denmark, Sweden and Norway in 2022. With strategic partnership of Nordic Entertainment Group as a advertising sales partner.
We are happy to have found a new and stronger way forward for Viafree through this innovative partnership that creates significant value for all parties. Viewers can enjoy Viafree’s most loved formats as part of Pluto TV’s broad FAST and AVOD offering, while we are able to offer advertisers an even more attractive proposition. With this, we are taking an important further step to sharpen our focus on our fast-growing Viaplay SVOD service, which we expect to have at least twelve million subscribers in 2025 – says Anders Jensen President and CEO of NENT Group.
This is a game changer model that can redefine the free streaming business: we see great opportunities to expand the model in other markets – said Olivier Jollet,