Netflix’s Chief Product Officer Greg Peters announced on the Netflix website:
Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.
Mikhail Parakhin, President Web Experiences at Microsoft announced on Microsoft’s blog:
At launch, consumers will have more options to access Netflix’s award-winning content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory. All ads served on Netflix will be exclusively available through the Microsoft platform. Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information.
Microsoft Advertising (by one name or another, formerly all grouped under the Bing brand) has been around since 1997, Microsoft wasn’t considered a serious programmatic contender until it bought the longtime programmatic tech leader Xandr (née AppNexus) from AT&T