TVSquared is headquartered in Edinburgh, Scotland, and led by company President Jo Kinsella and CEO/founder Calum Smeaton. Its scalable ADvantage platform measures the effectiveness of linear television, addressable and OTT/CTV. A year ago the company launched a fully-automated cookie-less solution called ADvantage XP, while partnerships with the likes of Sky Media, Foursqaure and Flashtalking have helped further expand its offer. Total preliminary revenue for the full year 2021 is expected to be between $20m and $22m.
Read more:
- https://www.innovid.com/resources/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared/
- https://www.mrweb.com/drno/news32785.htm
- https://www.privateequitywire.co.uk/2022/02/07/311922/innovid-acquires-tvsquared
- https://variety.com/2022/digital/news/innovid-acquires-tvsquared-1235173520/
- https://www.wsgr.com/en/insights/wilson-sonsini-advises-tvsquared-on-dollar160-million-acquisition-by-innovid.html
