A new CTV dashboard has been added to the IAS Signal platform as part of a wider strategy to “transform” how marketers track media quality for CTV campaigns.
IAS Signal now offers advanced tools for managing media quality across CTV including:
-A single dashboard to easily view live data for real-time insights and reporting on all CTV campaigns
-Revolutionary transparency on where CTV ads run, based on the device, app, channel, genre, content category, and rating, subject to publisher disclosure
-Real-time media quality alerts based on adjustable risk thresholds for campaign KPIs, making it easier to quickly optimize campaigns based on these metrics
Read more:
