Frederic Liow, SVP revenue and growth strategy at AlgoriX:
(…) streaming will continue to become the primary source of entertainment for audiences. Though there’s much talk around CTV, spending is mostly limited to the US. In other regions, it’s OTT that captures the most spend. We’ll see more streaming apps in 2022 catering to this explosive demand for streaming content on mobile. LATAM and APAC will see more spending in OTT, whereas US CTV will continue to rise.