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YouTube AVOD

@ctvadvertising by @ctvadvertising
March 24, 2022
in CTV, VOD
0
YouTube as AVOD

YouTube has announced it will now stream free, ad-supported TV content, allowing US viewers to watch full seasons of TV shows – around 4,000 episodes in total – on YouTube, with launch titles including Hell’s Kitchen, Andromeda, Are We There Yet?, Heartland and many more.

The expansion of YouTube’s free, ad-supported streaming offering in the US to include TV shows signifies a step change for the industry. – says Dave Castell, GM of Inventory & Partnerships EMEA at The Trade Desk

sources:

  • https://advanced-television.com/2022/03/23/youtube-adds-avod-tv-titles-in-us/
  • https://deadline.com/2022/03/youtube-adds-tv-episodes-movies-advertising-streaming-1234984781/
  • https://variety.com/vip/what-youtubes-tv-avod-foray-means-for-free-streaming-1235211813/
  • https://techcrunch.com/2022/03/23/youtube-to-stream-free-ad-supported-tv-shows-for-the-first-time/
  • https://www.emarketer.com/content/youtube-adds-thousands-of-ad-supported-tv-shows-free

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