You can read the interview with Mike O’Donnell, Chief Revenue Officer of VIZIO’s Platform Business at tvrev.com.
Q: What advantages do consumers and advertisers get from working with a company that owns both the programming and the hardware?
A: Two words: integrated experience. What I mean by that is integrating the hardware and the software creates the best consumer experience possible. We don’t rent our operating system or the hardware that carries it. So when we invest in the consumer experience we can think and act based on what will be the best experience possible.
